National Sustainable Agriculture Coalition | Salsa Labs Case Study

National Sustainable Agriculture Coalition | Salsa Labs Case Study


My name is Sarah Hackney and I’m the grassroots director at the National Sustainable Agriculture Coalition NSAC is a grassroots coalition based here in Washington, D.C., with over 100 member organizations around the country. We exist to help our members advance a more sustainable food and farm future through federal policy reform. We use Salsa just about every day For example, we’ve got a farmer in town today Who’s a livestock poultry producer out in West Virginia, and we’re working right now to try and stop the Senate from sneaking in some legislative language into an agriculture funding bill that could prevent fair competition rules for growers. And so, as soon as the Senate starts to move I’m standing ready to issue emails to everybody in our supporter system encouraging them to call their Senators and ask them to oppose any such bad riders. So, with Salsa, I’m able to make sure that every supporter in my network gets an email and knows immediately who their Senators are, and how to call them, and the right message to say, and when! Just over 1/3 of our donations come in as part of our year-end fundraising cycle So having Salsa is really critical because let’s us specify or segment down to the individual person that way if someone donates back in November I don’t have to hit them 5 more times with 5 more asks. We can thank them properly, welcome them to our work, show them what that donation means Whereas someone else who might need those extra reminders to get a donation in at year end Can receive them! We also love the ability to track in real-time how an email is doing, identify the asks that are working well and adjust course when needed. In the past year, we’ve actually seen a 25% growth in average gift size! We attribute some of this to our work in Salsa and being able to better reach people where they’re at and better customize our asks. Every single piece of the food system from the field to the plate is impacted by policies here in Washington, D.C. and we simply wouldn’t be able to do our jobs here at NSAC if we didn’t have a tool like Salsa, for petitions and emailing your legislator. Those are the kinds of tools that help take people from passive information receivers into engaged grassroots advocates and that’s what absolutely makes the difference when it comes to influencing policy.

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